As Andy Murray’s retirement strikes a step nearer following his defeat by Roberto Bautista Agut within the Australian Open, the tennis star stays poised to proceed making as massive an impression off courtroom as he did on it.
With a burgeoning vary of enterprise pursuits the Scot – by no means one to shirk talking his thoughts – has the facility to stay vividly within the public consciousness whichever route he chooses to go down.
There may be speak of him probably transferring into the world of politics or media evaluation, whereas present enterprise pursuits embrace property possession, backing UK start-up companies and expertise illustration.
However one profitable sphere which can present an enormous chunk of his post-playing earnings will probably be that of name endorsement.
Quite a lot of main sports activities stars, from footballer David Beckham, to golfer Greg Norman, and basketball stars akin to Michael Jordan and Magic Johnson have proven it’s doable to proceed incomes strongly by the promoting energy of their character and sporting legacy.
His profession prize cash ranks fourth all-time amongst male gamers, behind his three everlasting rivals from the so-called “Massive 4” gamers of his era – specifically Roger Federer, Novak Djokovic and Rafael Nadal.
Based on US enterprise bible Forbes, Murray will finish his taking part in days with at the least $165m (£129m) in profession earnings, with prize cash making up simply $61m, and the majority – some $100m – coming from endorsements, bonuses and look charges.
Through the years he has been related to numerous main companies, together with Adidas, Beneath Armour, Head, Jaguar, Customary Life, Highland Spring, Robinsons, Royal Financial institution of Scotland, Fred Perry and Tag Heuer.
And Murray’s rough-round-the-edges character is an asset which business observers imagine he can proceed to make use of as a method of producing revenue when he hangs up his racquet.
“He’s undoubtedly completely different from the opposite prime gamers,” says manufacturers skilled Anastasia Kourovskaia, who has adopted the Scot’s tennis and industrial profession carefully.
“He has already created a powerful legacy, one which has enabled him to maintain his model presence alive when he was combating harm over the previous 18 months.
“His authenticity of his character, is his fundamental asset. Lots of people are modified by success, however he’s constant. It’s a incredible high quality from a advertising and marketing standpoint.”
She says whereas he won’t attain the identical earnings stage in retirement, there’ll nonetheless be corporations seeking to be related to the three-times’ Grand Slam winner.
Ms Kourovskaia says: “He has a fantastic alternative for leveraging his model identify when he stops taking part in, however in a means that fits his character.
“He won’t be a David Beckham of British tennis, nor a Roger Federer – he won’t ever be a worldwide icon as they’re. He has at all times been an ‘outsider’, whose success has been drastically assisted by his grit and doggedness.
“From a advertising and marketing view he occupies a really tight area of interest – so long as he retains the identical qualities and doesn’t look to accumulate a extra glamorous picture.”
Murray’s exit on the 2019 Australian Open in Melbourne, an occasion which may turn into the swansong of his profession, noticed him sporting British sportswear model Castore.
The Scot’s new sponsorship emerged over the weekend, the place he held a teary information convention – sporting Castore’s Johansson T-shirt and Ghost Cap – stating that he could be retiring from tennis this 12 months after combating a hip harm.
Castore changed US agency Beneath Armour, which Murray had been with since signing a four-year deal in 2015.
“He wants to decide on manufacturers that spotlight him as an outsider, which is why the Castore deal was bang on,” says Ms Kourovskaia. “He will probably be price way more to a distinct segment model looking for to make, or construct, publicity.
“Castore is a British model which has a excessive precedence in widening its publicity, which is why it’s a good deal for each events,” she says.
Murray has received 45 profession titles, together with the trio of Grand slams, and likewise received two Olympic singles gold medals.
His peak earnings 12 months was 2016 when he received 9 titles, together with Wimbledon, and led the ATP prize cash chart with $16.3m.
In recent times, Murray has additionally moved exterior the mainstream endorsement discipline, and invested and partnered with fairness crowdfunding platform Seedrs in 2015. It focuses on enterprise and know-how start-ups, and presently has stakes in additional than 30 ventures.
He has previously stated that “giving recognition and assist to British entrepreneurs is vital to me”.
Final 12 months he invested in Deuce, a brand new start-up app aimed to make tennis extra accessible and inexpensive. It helps gamers discover courts and training classes across the UK.
Property is one other industrial curiosity. The 31-year-old purchased Cromlix Home lodge close to his house city of Dunblane in 2013, turning it right into a luxurious venue.
Additionally, in 2013 he arrange his sports activities administration company, 77, with enterprise advisers Matt Gentry and Gawain Davies and has signed up numerous younger athletes, amongst them Aidan McHugh and Katie Swan from the rising pool of younger British tennis expertise.
And though it’s unlikely that he’s to turn into a globetrotting coach to different gamers, opening his personal academy might be one other path to go down.
“He has already impressed the present era of rising British tennis gamers, so in some methods this sporting legacy is in place already,” says Ms Kourovskaia.
“However opening his personal academy is certainly one thing he ought to think about, as they might solely profit him as a model, and finally the nation if new British gamers got here by from it”.
In the meantime, she says ought to the Scot – who has a dry sense of humour and has supported causes akin to ladies’s rights and Scottish independence previously – go down a media or political route then his forthright outlook is an asset.
“Folks like him for this, and it doesn’t elevate eyebrows as it’d in say somebody like Nadal. His sturdy convictions and robust views are additionally qualities that may be leveraged for him as a model.”