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The “no splurge” perspective of shoppers has continued regardless of an increase in UK shopper numbers final month, a survey has instructed.

The numbers of consumers visiting shops in March was up 1.four% year-on-year, in line with the the British Retail Consortium and Springboard survey.

However Springboard mentioned the advance mirrored a beneficial comparability to March 2018 when footfall dropped by 6%.

“We proceed to be within the midst of a no splurge tradition,” mentioned Springboard.

Diane Wehrle, insights director at Springboard, mentioned consumers remained focussed on “prudence”.

“This turns into very apparent when taking a look at footfall in every week; with the month being bookended by two robust weeks whereas footfall plunged within the center three weeks,” she added.

Throughout the UK, Excessive Avenue footfall grew by 2.5% yearly in March.

Footfall in retail parks grew by 1.5%, however buying centre footfall faltered by 1% year-on-year.

Helen Dickinson, chief govt of the BRC, mentioned: “Retailers might be relieved to see footfall up from final yr although that is was closely influenced by the climate: whereas consumers in 2018 have been contending with the “Beast from the East”, this March has been gentle by comparability.

“Sadly, the upper footfall has not translated into increased spending.”

A number of retailers are struggling within the powerful Excessive Avenue atmosphere, with Debenhams not too long ago falling into administration earlier than being rescued by its lenders.

Final yr, Poundworld, Toys R Us and Maplin all went bust and disappeared altogether.

Different family names – Homebase, Mothercare, Carpetright and New Look – have been pressured into restructuring offers with their landlords, closing a whole bunch of shops.

Music chain HMV not too long ago fell into administration earlier than being purchased.

The rising recognition of on-line buying, increased enterprise charges, rising labour prices and the autumn within the pound following the Brexit vote – which has elevated the price of imported items – have been blamed for contributing to retailers’ woes.