The BBC’s weekly The Boss collection profiles completely different enterprise leaders from all over the world. This week we communicate to Lizzy Rudd, chairman of UK wine service provider Berry Bros and Rudd (BBR).
“I believe wine is in my blood,” says Lizzy Rudd.
“When dad got here dwelling [at night] he by no means talked about work, so I will need to have change into via osmosis.”
Ms Rudd, 52, has since 2017 been chairman of BBR, the UK’s oldest wine service provider. The corporate is owned between the Rudd and the Berry households.
Primarily based within the upmarket St James’s space of central London, the enterprise has had a store there since 1698.
An organization with an undeniably posh repute, round it are quite a few personal members golf equipment, two of the UK’s most unique cigar outlets, and a retailer the place you should buy a made-to-measure shotgun forward of the beginning of the grouse taking pictures season.
In Ms Rudd’s grand however surprisingly cosy workplace a portrait of her father John, chairman till 2000, dominates one of many partitions.
It might be simple to think about that BBR is a bastion of male-led custom, however the unique firm was really began by a girl. And Ms Rudd is the agency’s second feminine chairman.
“The enterprise was based in 1698 by the Widow Bourne,” she says.
“We hardly know something about her, solely that she arrange the store as a grocers, importing tea, espresso and unique spices.”
The corporate was promoting wine at the least by the beginning of the 19th Century, with its title altering to Berry Bros within the 1840s, after which to Berry Bros and Rudd a century later within the 1940s.
After World Warfare Two, Lizzy Rudd’s grandmother Ethel Rudd grew to become chairman. Had it all the time been an ambition for her to comply with in her nana’s footsteps?
“No, I by no means assumed that I might change into chairman, there was by no means any strain or expectation that I might be a part of the enterprise,” says Ms Rudd.
When Ms Rudd first joined the household agency within the late 1980s it wasn’t in wine, however in spirits. Particularly she first labored within the advertising and marketing division for BBR’s then whisky model Cutty Sark.
A large vendor, significantly within the 1960s and 1970s, that one product used to account for greater than two thirds of BBR’s annual revenues.
Nearly a decade after Ms Rudd joined the household enterprise she left to focus on mentioning her 5 kids. In 2005 she returned as deputy chairman.
At this time BBR has 400 staff, and an annual turnover of £187m. Along with its London headquarters, the corporate has two big warehouses in Hampshire, the place it shops hundreds of thousands of bottles of wine.
What did it take for Ms Rudd to make the step as much as the chairman place? “You have to be a superb steward of the enterprise, to keep up what makes it tick,” she says.
However what does make a 321-year-old enterprise tick, and the way has it survived for thus lengthy?
“The world’s altering so rapidly, how folks purchase, how folks drink, so we have to maintain shifting and sustain with shopper tendencies.”
In reality, BBR’s enterprise mannequin has modified markedly over the previous decade. In 2010 Cutty Sark was bought, so it may focus extra on the wine aspect of the enterprise.
These days wine makes up 90% of gross sales with spirits at 10%. This performs to the corporate’s strengths in line with Arabella Mileham, retail editor of the Drinks Enterprise.
“Even individuals who do not know a lot concerning the wine business would recognise their title,” says Ms Mileham.
“They’ve large model recognition. The very first thing you consider whenever you point out their title is that historic store entrance [on St James’s Street].”
However Ms Mileham factors out that there’s substance behind the old style picture.
“They would not have lasted so lengthy if it hadn’t been for the standard,” she says. “You aren’t getting that repute with out one thing to again it. They’ve additionally obtained an excellent crew of wine patrons, which is essential.”
And whereas BBR will promote you a wine for £25,000 – for only one bottle – its least expensive prices lower than £6.
As the corporate seems to be forward to its subsequent three centuries, Ms Rudd says that Asian markets have gotten more and more essential. That is mirrored in the truth that BBR now has outlets in Singapore, Hong Kong and Japan.
However is it ever troublesome to steer a enterprise owned by two completely different households? Ms Rudd says everybody will get alongside.
“There are 56 shareholders who’re largely Berrys and Rudds… [but] the voting would not work on the idea of shares, we make the selections collectively.”
However what occurs when disagreements come up?
“Though our personalities are completely different, we’re usually aligned,” she says. “A variety of us have grown up collectively, and we’re kind of like cousins.
“We do have strong discussions, but it surely’s not like some household relationships the place there may be pressure – these conversations might sound to outsiders like arguments however they’re by no means.”
As with each household enterprise the query of succession crops up. Do any of her kids wish to comply with in her footsteps?
“None of them are within the enterprise in the meanwhile, however they’re all fascinated by wine and spirits.
“We have had two household days with the subsequent generations of Berrys and Rudds. Final time there have been round 50-60, and we educate them communications, how you can learn a steadiness sheet, sensible expertise. We wish to encourage them to have the enterprise on the radar.”
So how lengthy does Ms Rudd intend to remain on the helm?
“It is essential to step down as and when there’s somebody within the subsequent era able to take over, versus staying on till I am historical which is a typical characteristic in household enterprise, and certainly in my family beforehand.
“I wish to be right here lengthy sufficient to make a distinction, however to be able to maintain issues shifting within the enterprise and updated, we have to permit the youthful era to step in and get going as quickly as they’re prepared.”
For now although Ms Rudd is within the driving seat, and possibly in 20 years’ time her portrait will likely be hanging on the wall.